Kotler, Philip, author
Dasar-dasar pemasaran jilid 2 = Principles of marketing
Prenhallindo , 1997
 Buku Teks
McDaniel, Carl, author
Riset pemasaran kontemporer = Contemporary marketing research
Salemba Empat , 2001
 Buku Teks
Parkinson, Cyril Northcote, 1909-1993, author
Marketing potensial : tehnik pemasaran tingkat profesional
Dahara Prize, 1993
 Buku Teks
Waterworth, Derek
Marketing for the small business Derek Waterworth/ Derek Waterworrth
Basingstoke Macmillan ., 1987
 Buku Teks
Dwyer, F. Robert, author
Business marketing : connecting strategy, relationships, and learning
McGraw-Hill, 2002
 Buku Teks
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