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Herzaky Mahendra Putra, author

Dampak dari variabel sales promotion dan variabel channel of distributions terhadap attitude toward brand dan purchase intention studi kasus dancow calcium plus = The effect of sales promotion variable premium sampling channel of distributions supermarket hypermarket variable to attitude toward brand and purchase intention dancow calcium plus case study / Herzaky Mahendra Putra

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Tesis (Membership)

Dwi P. Widodo, author

Analisa efektivitas kegiatan dan frekuensi promosi terhadap perkembangan tingkat penjualan : studi kasus pada majalah X, instansi Y

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1992

UI - Skripsi (Membership)

Tari Ustami, author

Analisis pengaruh tipe sales promotion dan user experience terhadap purchase intention aplikasi streaming musik = The influence of sale promotion types and user experience on purchase intention of streaming music application

2017

UI - Skripsi (Membership)

Kalista Adi Darmawan, author

Peran sales promotion dalam menciptakan dan menjaga customer loyalty (studi kasus pada Go-Jek) = The role of sales promotion in creating and retaining customer loyalty (a case study on Go-Jek)

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Makalah dan Kertas Kerja

Shimp, Terence A., author

Komunikasi pemasaran terpadu dalam periklanan dan promosi = Integrated marketing communications in advertising and promotion

Penerbit Salemba Empat, 2014

Buku Teks

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