Alderson, Wroe, author
Marketing behavior and executive action : a functionalist approach to marketing theory
Richard D. Irwin, 1957
 Buku Teks
Alexander, Ralph
Industrial marketing / Ralph Alexander, James C. Cross and Ross M. Cunningham
Richard D. Irwin , 1961
 Buku Teks
Alexander, Ralph S.
Marketing / by Ralph S. Alexander, Frank M. Surface ...et.al
Ginn and Co. , 1953
 Buku Teks
Marketing in adversity / edited, Michael J. Baker
Macmillan, 1976
 Buku Teks
Bartels, Robert, author
The development of marketing thought / Robert Bartels
Richard D. Irwin , 1962
 Buku Teks
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