Bogart, Leo ed
Current controversies in marketing research / Leo Bogart
Markham Company, 1969
 Buku Teks
Clark, Fred E.
Principles of marketing / by Fred E. Clark and Carrie Patton Clark
Macmillan, 1947
 Buku Teks
Clark, Fred E.
Readings in marketing / Fred E. Clark
MacMillan Co., 1931
 Buku Teks
Converse, Paul Dulaney, 1889-, author
Elements of marketing
Prentice-Hall, 1958
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Theory in marketing: selected essays
edited by Reavis Cox and Wroe Alderson
Richard D. Irwin, 1950
 Buku Teks
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