Holloway, Robert J., author
Marketing in a changing environment
John Wiley & Sons, 1968
 Buku Teks
Howard, John A., author
Marketing management analysis and decision
Richard D. Irwin, 1957
 Buku Teks
Keegan, Warren J., author
Multinational marketing management
Prentice Hall of India, 1982
 Buku Teks
Kelley, Eugene J.
Marketing strategy and functions
Prentice-Hall, 1965
 Buku Teks
Managerial marketing: perspectives and viewpointsa, a source book Eugene J. Kelley and William Lazer
Richard D. Irwin, Inc. , 1958
 Buku Teks
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