Chandler, Alfred D.
Strategy and structure : chapters in the history of the American industrial enterprise / Alfred D. Chandler
MIT Press, 1980
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Loudon, David L., author
Consumer behavior : concepts and applications
McGraw-Hill, 1993
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Hawkins, Del I., author
Consumer behavior: building marketing strategy
McGraw-Hill, 2010
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McEnally, Martha, author
Cases in consumer behavior
Pearson Education, 2002
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Krames, Jeffrey A., author
What the best CEOs know : kiat sukses 7 pemimpin hebat dalam mengubah semua bisnis
Gramedia Pustaka Utama, 2005
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