Riska Amelia Hasan, author
Analisis pengaruh strategi experiential marketing terhadap customers perceived experiential value satisfaction dan loyalty studi kasus the body shop Indonesia = The impact of experiential marketing strategy on customers perceived experiential value satisfaction and loyalty case study the body shop Indonesia
2013
 UI - Skripsi (Membership)
Gratia Kristines Ekklesia Rotti, author
Analisis pengaruh Experiential Marketing terhadap Customer Satisfaction dan dampaknya terhadap loyalitas pelanggan : studi kasus Blitz Megaplex Grand Indonesia = Analyze the effect of experiential marketing toward customer satisfaction and its impact on customer loyalty : case study Blitz Megaplex Grand Indonesia
Program Pascasarjana Universitas Indonesia, 2012
 UI - Tesis (Open)
C. Nurlany Mulia Pranata, author
Pengaruh brand experience terhadap brand personality Starbucks coffee Indonesia: studi kasus pada brand Starbucks di kalangan mahasiswa sarjana Departemen Ilmu Komunikasi UI = The influence of brand experience towards brand personality of Starbucks coffee Indonesia: study case towards Starbucks brand on undergraduate students of Communication Science UI
2018
 UI - Skripsi (Membership)
Indri Seskjuai Kustjiptafelia, author
Analisis perhitungn CBBE (Customer Based Brand Equity) Coffee House pada segmen konsumen SES AB di Jakarta : studi kasus Starbucks dan 5 Kompetitornya
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007
 UI - Tesis (Membership)
Shegi Caesario, author
Rancangan program komunikasi pemasaran terpadu Starbucks Coffee Indonesia = Integrated marketing communication program of Starbucks Coffee
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Tugas Akhir
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