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Poengky Yudhistira, author

Analisis pengaruh brand awareness, brand associations dan perceived quality terhadap brand equity universitas swasta terakreditasi a di Jakarta tahun 2016 = Analysis of the influence of brand awareness, brand associations and perceived quality on brand equity of private university accredited a in Jakarta year 2016

2018

UI - Tesis (Membership)

Raden Rara Nurra Indraswari, author

Pengaruh brand image terhadap positioning dan experiental produk Teh Botol sosro di wilayah DKI Jakarta

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007

UI - Skripsi (Membership)

Irfan Octavianto, author

Pengaruh social media marketing efforts perusahaan e-commerce blibli.com terhadap brand equity dan customer response pada pengguna di daerah Jakarta = The effect of social media marketing efforts e-commerce company blibli.com on brand equity and customer response in the user on Jakarta City

Fakultas Ilmu Administrasi Universitas Indonesia, 2019

UI - Skripsi (Membership)

Florence Otto Koeswara, author

Pengaruh Artificial Intelligence Marketing Efforts Terhadap Brand Preference Dengan Mediasi Brand Experience Pada Pengguna Aplikasi TikTok di DKI Jakarta = The Role of Artificial Intelligence Marketing Efforts on Brand Preference through Brand Experience as Mediators in TikTok Users at DKI Jakarta

Fakultas Ilmu Administrasi Universitas Indonesia, 2024

UI - Skripsi Membership

Tito Aditiawan, author

Pengaruh Pengalaman Merek, Evaluasi Merek dan Loyalitas Merek Pada Pengguna Sepatu Puma di Jakarta = The Influence of Brand Experience, Brand Evaluation and Brand Loyalty on Puma Shoes Users in Jakarta

Fakultas Ilmu Administarsi Universitas Indonesia, 2020

UI - Skripsi (Membership)

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