Situmorang, Melvayanti, author
Pengaruh Social Media Marketing Activities terhadap Customer Loyalty melalui Value Equity, Brand Equity, dan Relationship Equity Pada Nasabah Pegadaian Tabungan Emas PT Pegadaian (Persero) Di Wilayah DKI Jakarta dan Jawa Barat = The Influence of Social Media Marketing Activities toward Customer Loyalty through Value Equity, Brand Equity, and Rekationship Equity on Pegadaian Tabungan Emas Customer PT Pegadaian (Persero) in DKI Jakarta and West Java Area
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Tesis (Membership)
Shafira Az Zahra, author
Pengaruh perceived social media marketing activities terhadap brand equity melalui brand experience dengan co creation behaviour pada pengguna dompet digital OVO di DKI Jakarta = The Effect of perceived social media marketing activities on brand equity through brand experience with co creation behaviour on customers of OVO digital wallet in DKI Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi (Membership)
"Analisis nilai eksekutif merek (brand equity ) biskuit good time" (studi kasus konsumen di wilayah DKI Jakarta tahun 1995)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 1995
 UI - Skripsi (Membership)
Grace Devina, author
Pengaruh citra merek terhadap loyalitas pelanggan (studi pada pelanggan Toyota di Margonda Depok) = The influence of brand image toward customer loyalty (study on customer Toyota brand at Margonda Depok)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Nur Muchlis Purnawijaya, author
Pengaruh Brand Image terhadap Kepuasan Konsumen dan Loyalitas Konsumen pada Pengguna BukaLapak di Jakarta = The Influence of Brand Image on Customer Satisfaction and Customer Loyalty for BukaLapak Users in Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2019
 UI - Skripsi (Membership)
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