See Allo

Advertising and promotions : integrated brand approach

Richard J. Semenik, Thomas C. O'Guinn, Chris Allen, Hans Kaufmann

Wadsworth and Cengage Learning, 2012

Buku Teks

Shimp, Terence A., author

Advertising, promotion, and other aspects of integrated marketing communications

South Western Cengage Learning, 2013

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Belch, George E., author

Introduction to advertising promotion : an integrated marketing communications perspective

Irwin, 1993

Buku Teks

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

McGraw-Hill, 2009

Buku Teks

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

McGraw-Hill, 2001

Buku Teks

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