Darmadi Durianto, author
Brand equity ten: strategi memimpin pasar
Gramedia Pustaka Utama , 2004
 Buku Teks
Keller, Kevin Lane, author
Strategic brand management : building, measuring, and managing brand equity
Essex Pearson, 2013
 Buku Teks
Keller, Kevin Lane, author
Strategic brand management: building, measuring, and managing brand equity
Pearson Prentice Hall, 2008
 Buku Teks
D`Allesandro, David F., author
Perang merek : 10 hukum untuk membangun, the killer brand
Andi, 2003
 Buku Teks
Regina Diannisa, author
Brand identity dalam desain sampul depan tabloid : analisis semiotika dalam desain sampul depan tabloid Wanita Indonesia = Brand identity in tabloid's front cover design : semiotic analysis in Wanita Indonesia tabloid front cover design
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Tesis (Membership)
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