Meutia Andisya, author
Pengaruh usability, social value, dan pleasure in use terhadap brand equity (smartphone Iphone) = The effect of usability, social value and pleasure in use, against brand equity (smartphone iPhone)
2019
 UI - Skripsi (Membership)
Easter Deashinta Harryputri, author
Analisis faktor faktor yang memengaruhi store brand equity pada industri ritel fashion di Indonesia = Antecedents of store brand equity in Indonesia fashion retail industry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Pohan, Annisa Larasati, author
Analisis keberhasilan Luxury Brands di Indonesia : suatu studi terhadap faktor-faktor yang menjadi Anteseden Willingness to Pay a Premium pada Luxury Fashion Brands = Analysis of successful Luxury Brands in Indonesia : a study of Antecedents factors of Willingness to Pay a Premium in the Luxury Fashion Brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Brand Bible : the complete guide to building, designing, and sustaining brands
edited by Debbie Millman
Rockport Publishers, 2012
 Buku Referensi
Inda Astri Andini, author
Pengaruh pesan iklan dan media iklan terhadap kesadaran merek (studi eksplanatif pada iklan "regus serviced office" versi tabloid seputar UKM terhadap kesadaran merek di kalangan pengusaha lokal) = Effect of media advertising message advertising against brand awareness (eksplanatif study on advertisement "regus serviced office" tabloid version regarding SMEs against brand awareness among local entrepreneurs)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
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