Adwina Handari Paramita, author
It must be popular the moderating effect of scarcity on the relation between country of origin and product evaluation = Ini pasti popular: efek moderasi kelangkaan pada hubungan antara kelangkaan pada hubungan negara asal dan produk evaluasi
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Brahmanti Prameswari, author
Hubungan anatara consumer information exposure product knowledge dan impulse purchasing behavior terhadaf minuman ready to drink (KTD) di Indonesia
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2009
 UI - Tesis (Open)
Kyung Min Lee, author
Pengaruh Country of Origin Image, Perceived Brand Prestige dan Perceived Product Quality terhadap Purchase Intention pada Konsumen Produk Perawatan Kulit Wajah Korea di Indonesia dengan Consumer Ethnocentrism sebagai Variabel Moderasi = The impact of country of origin image, perceived brand prestige, perceived product quality to Korean facial skincare product consumer's purchase intention in Indonesia with consumer ethnocentrism as a moderating variable
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis (Membership)
Aprilia Listiyani, author
Pengaruh karakteristik produk terhadap intensi pembelian produk private label Carrefour = The effect of product characteristics on purchase intention of Carrefour private label
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2011
 UI - Tesis (Open)
Sitohang, Rosita Veronika, author
Pengaruh persepsi khalayak tentang logo baru Starbucks 2011 terhadap pembentukan Brand Image Product (studi: konsumen Starbucks Perpustakaan Pusat Universitas Indonesia, 2011)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi (Open)
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