Quwaisy Ardiatmala, author
Analisa pengaruh viral message appeal dan message source credibility pada brand attitude: studi kasus situs jual beli online Bukalapak = Investigating the impact of viral message appeal and message source credibility on brand attitude: case study buy and sell Bukalapak online site
2017
 UI - Skripsi (Membership)
Kicky Rezza Gustyaningrum, auhtor
Efektivitas product placement pada video musik dari perspektif familiarity of brand dan judgment of fit = Effectiveness of product placement in music video from the perspective of familiarity of brand and judgment of fit
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Widya Wulandari, author
Analisis perilaku Brand Switching konsumen dalam pembelian produk pelembab wajah = Analysis of brand switching behaviour of a consumers in purchasing face moisturizer product
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Open)
Dinda Audy, author
Analisis strategi islamic branding dalam pembentukan brand image terhadap minat beli konsumen di Indonesia (Studi kasus pada merek kosmetik wardah) = Analysis of islamic branding strategy in formation of brand image on consumer purchase intention in Indonesia (Case study on wardah cosmetic brand).
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja
Winda Tesyarani, author
Effectiveness of credibility of online reviews, information usefulness, and information on functional and hedonic brand image of zomato application = Efektivitas dari kredibilitas ulasan online, kegunaan informasi, dan adopsi informasi terhadap citra merek fungsional dan citra merek hedonis pada aplikasi zomato
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
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