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Aqsath Rasyid Naradhipa, author

Peran Brand Identification dan Social Media terhadap Community Participation dalam membentuk Brand Authenticity, Brand Relationship Quality, serta Brand Resonance: Studi Komparasi Komunitas Merek Vigilante dan Firm Initiative = The Role of Brand Identification and Social Media on Community Participation in Forming Brand Authenticity, Brand Relationship Quality, and Brand Resonance

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Disertasi (Membership)

Angga Allensyah Putra, author

Pengaruh komunitas virtual terhadap perkembangan komunitas merek Criterion Collection = Virtual community impact to Criterion Collection brand community

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Makalah dan Kertas Kerja

Mohamad Yusuf, author

Analisis pengaruh brand community terhadap brand loyalty pada brand pages di media sosial = Analysis of the effect of brand community towards brand loyalty on a brand pages in social media

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Audrie Diandra Satvika, author

Pengaruh persepsi kepribadian merek terhadap preferensi merek, sikap loyalitas merek, dan perilaku word-of-mouth : studi kasus Restoran Pizza Hut = The effects of brand personality perceptions toward brand preference, attitudinal brand loyalty, and word-of-mouth behavior : case study Pizza Hut Restaurant

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Witha Shofani Rizka, author

Membangun Brand Loyalty Melalui Penciptaan Brand Community Identification (Studi Kasus: Komunitas Penggemar BTS di Weverse) = The Antecedents and effects of Brand Community Identification on Brand Loyalty in a Human Brand's Community

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis (Membership)

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