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Asysyifa Azzahra, author

Perbandingan penerapan brand functional value dan brand experiential value terhadap evaluasi konsumen pada local-foreign branding: sebuah studi eksperimen = A comparison between the application of brand functional value and brand experiential value toward consumer evaluation on local foreign branding: an experimental study

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis Membership

Kania Fastidianti, author

Pengaruh Brand Image Terhadap Repurchase Intention: Studi Pada Zara Pondok Indah Mall 2 = The Effect Of Brand Image Towards Repurchase Intention: Studi On Zara Pondok Indah Mall 2

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Skripsi (Membership)

Afriani Ajeng Sukarno, author

Analisis pengaruh atribut produk terhadap sikap konsumen remaja akhir kelas menengah atas pada produk fashion sepatu (studi sepatu merek wakai) = The analysis of influence of product attribute toward customer attitude of late teens of upper middle class in Jakarta about shoes (the study of wakai shoes)

Universitas Indonesia, 2014

UI - Skripsi (Membership)

Aria Cendana Kusuma, author

Pengaruh Celebrity Endorsement, Product Involvement, dan Need for Cognition terhadap sikap dan minat membeli konsumen = The effects of Celebrity Endorsement, Product Involvement and Need for Cognition to attitude toward the advertisement attitude toward the brand and purchase intention / Aria Cendana Kusuma

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012

UI - Tesis (Membership)

Anitasia Amalia, author

Pengaruh gaya hidup sehat terhadap minat beli : studi pada produk mie instan Healtimie = The influence of healthy lifestyle toward purchase intention : study on Healtimie instant noodle product

Universitas Indonesia, 2013

UI - Skripsi (Membership)

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