Fike Kireina, author
Pengaruh respon potential customer atas rebranding BUMN terhadap customer-based brand equity dan brand preference; studi pada transformasi PT. Pos Indonesia Persero dari postal company menjadi network company = The influence of potential customer's response on rebranding toward customer based brand equity and brand preference; a study on PT. Pos Indonesia's corporate transformation of postal company into network company
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Khoirun Nisa Bahri, author
Analisis pengaruh store image dan store brand price image terhadap purchase intention pada private label brand di Indonesia : studi kasus Watsons Personal Care Indonesia = Analysis effects of store image and store brand price image on purchase intention private label brand in Indonesia : study case Watsons Personal Care Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Ferdyta Azhar, author
Analisis pengaruh Brand Personality terhadap Trust, Attachment, dan Commitment to the Brand : studi kasus Teh Botol Sosro = The impact of Brand Personality on Trust, Attachment, and Commitment to the Brand : case study Teh Botol Sosro
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Geo Adhyatma Zenkusuma, author
Analisis Faktor-Faktor yang Mempengaruhi Niat Pembelian Sepatu Daur Ulang: Efek Moderasi Green Brand Knowledge = Factors Influencing Recycled Shoes Purchase Intention: Moderating Role of Green Brand Knowledge
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Annisa Hidayati Pertiwi, author
Pengaruh kongruensi citra diri terhadap preferensi merek H & M (studi pada pengunjung H M Grand Indonesia) = The effect of self image congruence on H&M s brand preference (study of Grand Indonesia HMm's visitors)
Fakultas Ilmu Administrasi Universitas Indonesia, 2014
 UI - Skripsi (Membership)
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