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Farah Ayodya Swari, author

Analisis Pengaruh Brand Communication terhadap Brand Loyalty melalui Brand Image dan Brand Trust (Studi Pada Nasabah Eksternal Bank Artha Graha Internasional di Jakarta) = Analisis Pengaruh Brand Communication terhadap Brand Loyalty melalui Brand Image dan Brand Trust (Studi Pada Nasabah Eksternal Bank Artha Graha Internasional di Jakarta)

Fakultas Ilmu Administrasi Universitas Indonesia, 2019

UI - Skripsi (Membership)

Gisella Liati, author

Pengaruh event involvement pada online event terhadap brand loyalty dengan event emotions, event attitude, dan brand attitude sebagai variabel mediasi = Effect of event involvement in online event towards brand loyalty with event emotions, event attitude and brand attitude as mediating variable

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018

UI - Skripsi (Membership)

Tiffany Felicia, author

Pengaruh Ekuitas Merek Terhadap Pengambilan Keputusan Restrukturisasi dan Performa Perusahaan Pasca Restrukturisasi pada Emerging Countries di Asia = The Influence of Brand Equity Towards Corporate Restructuring and Performance of Restructured Firms of Asiaâs Emerging Countries

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020

UI - Tesis (Membership)

Habibah Faradiba Zaini, author

Pengaruh Brand Community Identification dan Reward terhadap Brand Loyalty dengan Consumer Brand Engagement sebagai Variabel Mediasi pada Pelanggan Buttonscarves di Jakarta = The Influence of Brand Community Identification and Rewards on Brand Loyalty with Consumer Brand Engagement as Mediating Variables for Buttonscarves Customers in Jakarta

Fakultas Ilmu Administrasi Universitas Indonesia, 2024

UI - Skripsi Membership

Michela Monica Setiawan, author

Pengaruh Celebrity Endorsement terhadap Repurchase Intention melalui Consumer Perception of Quality dan Brand Loyalty sebagai Mediator Pada Komunitas ReVeluv Dalam Brand Azarine Cosmetic Di Jabodetabek = The Influence of Celebrity Endorsement on Repurchase Intention through Consumer Perception of Quality and Brand Loyalty as Mediators in the ReVeluv Community for Azarine Cosmetic Brand in Jabodetabek

Fakultas Ilmu Administrasi Universitas Indonesia, 2024

UI - Skripsi Membership

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