Isnaini Nursilvia, author
Analisis Pengaruh Brand Experience terhadap Brand Loyalty melalui Perceived Quality dan Brand Trust pada Gojek Indonesia = Analisis Pengaruh Brand Experience terhadap Brand Loyalty melalui Perceived Quality dan Brand Trust pada Gojek Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Aveline Leonadiputri, author
Pengaruh Customer Perceived Value, Brand Trust, dan Brand Affect dalam Membangun Brand Loyalty : Studi pada Pengguna Telepon Genggam di Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis (Open)
Seruni Kusuma Ningrum, author
Pengaruh Customer-based Brand Equity terhadap Brand Preference dan Purchase Intention pada e-wallet DANA Indonesia = Analysis of The Impact of Customer-based Brand Equity to Brand Preference and Purchase Intention of e-wallet DANA Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Gina Fairuz Hardiyanti, author
Kegiatan komunikasi pemasaran terpadu dan ekuitas merek the Body Shop Indonesia = Integrated marketing communications and brand equity of the Body Shop Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Makalah dan Kertas Kerja
Marsha Anindita, author
Pengaruh social presence terhadap brand loyalty: peran firm generated content (FGC) di media sosial = The influence of social presence towards brand loyalty: the role of firm generated content in social media as moderator / Marsha Anindita
2018
 UI - Tesis (Membership)
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