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Arum Tias Astiningsih, author

Peran Brand Community Experience Terhadap Brand Trust dan Brand Loyalty pada Komunitas Merek Sepatu Lari di Media Sosial = The Role of Brand Community Experience in Brand Trust and Brand Loyalty among Running Shoe Brand Communities on Social Media.

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis (Membership)

Dian Sophia Ulfa, author

Pengaruh komunitas merek online terhadap keterlibatan pelanggan, serta pengaruh keterlibatan pelanggan dan loyalitas komunitas terhadap loyalitas merek pada komunitas MI Fans Indonesia = The influence of online brand community on customer engagement, as well as the influence of customer engagement and community loyalty on brand loyalty in MI Fans Indonesia community

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018

UI - Tesis (Membership)

Tamara Hanum, author

Analisis pengaruh fashion innovativeness melalui brand image dimension terhadap lovemarks dan brand loyalty pada brand fashion: studi pada konsumen milenial Indonesia = Analysis on the impact of fashion innovativeness through brand image dimension towards lovemarks and brand loyalty on brand fashion: the study on millenials consumers in Indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019

UI - Skripsi (Membership)

Hasyim Rizki, author

Peranan merek kendaraan bermotor terhadap loyalitas dan repurchase intention pada industri otomotif = The role of the vehicle brand loyalty and repurchase intention in the automotive industry in indonesia

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Eka Rivia Sakti, author

Pengaruh price/quality inference, price consciousness, dan product involvement terhadap loyalitas pada restoran makanan khas Indonesia di pusat perbelanjaan modern (MAL) dengan perceived product information sebagai variabel moderasi = Effects of price/quality inference, price consciousness, and product involvement on loyalty of Indonesian local food restaurants in shopping mall with perceived product information as moderating variable

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

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