Cindy Yanci, author
Analisis pengaruh brand love, brand image dan brand personality terhadap brand engagement dengan ethnocentrism sebagai faktor moderasi: studi kasus pada brand fashion lokal di Indonesia = The effects of brand love brand image and brand personality on brand engagement with ethnocentrism as moderating variable: study case local fashion brands in Indonesia
2017
 UI - Skripsi (Membership)
Keni Agusriati, author
Analisis Strategi Marketing Public Relations Dalam Membangun Brand Image (Studi terhadap campaign PT. Unilever Indonesia pada produk Dove) = Analysis Marketing Public Relations Strategy For Building Brand Image ( a study of PT. Unilever Indonesia campaign for Dove )
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Sinaga, Paramita, author
Analisis pengaruh monetary dan non-monetary sales promotion terhadap brand awareness, perceived quality, dan brand loyalty perusahaan ritel : studi kasus PT. Carrefour Indonesia = The analysis of influence of monetary and non-monetary sales promotion toward brand awareness, perceived quality, and brand loyalty in retail : case study PT. Carrefour Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Aswini Widjaja, author
Pengaruh teknik penyajian iklan radio dan waktu pengukuran terhadap brand awareness pada remaja
Fakultas Psikologi Universitas Indonesia, 1994
 UI - Skripsi (Membership)
Irwa Rochimah, author
Dinamika kelompok kepemilikan media sebagai proses strukturasi dalam industri media di Indonesia studi kasus relasi radio induk dan radio jaringan dalam kelompok kepemilikan radio siaran masima radionet dan mahaka media = Dynamics of media group ownership as process of structuration within media industry in Indonesia a case study of relation between main radio and its radio networks in group ownership broadcasting radio masima radionet and mahaka media
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Disertasi (Membership)