Eco, Umberto, author
A theory of semiotics
Indiana University Press, 1979
 Buku Teks
Chandler, Daniel, author
Semiotics: the basics
Routledge, 2002
 Buku Teks
Noth, Winfried, author
Semiotik = Handbook of semiotics (advances in semiotics)
Airlangga University Press, 2006
 Buku Teks
Schusky, Ernest l.
Introducing culture
Prentice-Hall, 1973
 Buku Teks
Introducing marketing
Gordon Wills ... [and others]
Pan Books, 1975
 Buku Teks
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