Kotler, Philip, author
Prentice-Hall, 1989
Buku Teks
Kotler, Philip, author
Pearson Education, 2006
Buku Teks
Herrick, Neal Q., author
Jossey-Bass, 1990
Buku Teks
Khalil, Tarek M., author
McGraw-Hill, 2000
Buku Teks
Khalil, Tarek M.
McGraw-HIll , 2000
Buku Teks