Analytical marketing management
by P. Doyle [and others]
Harper & Row, c1974
 Buku Teks
Howard, John A., author
Marketing management analysis and decision
Richard D. Irwin, 1957
 Buku Teks
Keegan, Warren J., author
Multinational marketing management
Prentice Hall of India, 1982
 Buku Teks
Rexroad, Robert A.
High tecnology marketing management
John Wiley & Sons, 1983
 Buku Teks
Wilson, R. M. S., author
Management controls in marketing
Heinemann, 1973
 Buku Teks
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