See Allo

Dwi Andini, author

Pengaruh identitas merek dalam pembentukan loyalitas konsumen (studi kasus konsumen pelumas sepeda motor di Jakarta) = The effect of brand identity on customer loyalty (case study of motorcycle lubricant product customer in Jakarta)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi (Membership)

Mohamad Yusuf, author

Analisis pengaruh brand community terhadap brand loyalty pada brand pages di media sosial = Analysis of the effect of brand community towards brand loyalty on a brand pages in social media

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Skripsi (Membership)

Mark, Margaret, author

The hero and the outlaw: building extraordinary brands through the power of archetypes

McGraw-Hill , 2001

Buku Teks

M. Amar Ma`ruf, author

Analisa brand equity kartu seluler Indosat (Matrix, Mentari, IM3) menggunakan brand equity ten

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2006

UI - Tesis (Membership)

Lia Yuliana, author

Pengaruh store image dan service quality gerai ace hardware terhadap repurchase intention pada private label brand image krisbow = The effect of store image and service quality on ace hardware outlets to repurchase intention in the private label brand image krisbow

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016

UI - Tesis (Membership)

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