Murray, Brian H., author
Defending the brand: aggressive strategies for protecting your brand in the online arena
[American Management Association, ], 2004
 eBooks
Jessica Hanafi, author
Analisis identitas merek dalam perusahaan jasa kuliner : studi kasus : Kopitiam XYZ = Brand identity in culinary business : case study a Kopitiam in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Tesis Membership
Keller, Kevin Lane, author
Strategic brand management: building, measuring, and managing brand equity
Pearson Prentice Hall, 2008
 Buku Teks
Dita Monicasari, author
Pengaruh penggunaan brand ambassador terhadap brand image serta dampaknya dalam keputusan pembelian smartphone vivo = The Influence of brand ambassador towards the brand image and consumer purchasing decision of the brand vivo smartphone
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2018
 UI - Makalah dan Kertas Kerja
Marsha Windira, author
Analisis pengaruh customer engagement dalam bentuk self expressive brand terhadap brand love dan brand advocacy (Studi kasus: Facebook Dove Indonesia) = Analysis of influence of customer engagement in the form of self expressive brand towards brand love and brand advocacy (Case study: Facebook Dove Indonesia)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
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