Silvy Noviana, author
Analisa pengaruh jenis produk, jenis iklan dan jenis kelamin terhadap attitude toward advertising dan attitude toward brand serta dampaknya bagi purchase intention = Analysis of the effect of product advertising and gender on attitude toward advertising and attitude toward brand and their impacts on purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Ageng Tantular, author
Pengaruh Kongruensi dan Asosiasi Gender Spesifik pada Iklan atas Sikap Terhadap Iklan, Sikap Terhadap Merek, dan Minat Membeli = Influence of Congruence and Specific Gender Association in Advertisements over Attitude toward Advertising, Attitude toward Brand, and Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Hablina Arifianti, author
Analisa pengaruh penambahan headline pada iklan metafora gambar terhadap elaborasi kognitif, elaborasi afektif, sikap terhadap iklan, dan sikap terhadap merek = Analysis of the effect of adding headline on pictorial metaphor advertising toward cognitive elaboration affective elaboration attitude toward advertising and attitude toward the brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)
Avitasya Febryani Syahrial, author
Faktor-faktor yang membentuk attitude toward SMS location-based advertising dan dampaknya terhadap purchase intention: studi kasus: Krispy Kreme = Antecedents of attitude toward SMS location-based advertising and their impacts on purchase intention: case study: Krispy Kreme
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Tamas Fachryto, author
Pengaruh implementasi online behavioral advertising terhadap attitude toward the ad dan purchase intention pada e-marketplace di Indonesia = The Effect of online behavioral advertising implementation on attitude toward and purchase intention in Indonesian e-marketplace
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership
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