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Laras Permata, author

Perencanaan program ajang khusus perusahaan jasa event organizer PT Tiga Warna Citra untuk memperkuat brand loyalty = Special event program planning of event organizer company PT Tiga Warna Citra to strengthen brand loyalty

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014

UI - Tugas Akhir

Lutfi Zulfita Firdausi, author

Pengaruh karakteristik audience terhadap brand attitude dan purchase intention pada product placement dalam video musik = The impact of audience characteristics on brand attitude and purchase intention on product placement in music video

Fakultas Ekonomi dan Bisnis Universitas Indonesia , 2019

UI - Skripsi (Membership)

Tavianto, author

Strategi brand positioning wakaf uang berdasarkan analisis brand image pada umat islam di jakarta dan sekitarnya = Strategy of cash waqf brand positioning based on brand image analysis to Moeslem people around Jakarta City

Universitas Indonesia, 2009

UI - Tesis (Open)

Razmayani Zain, author

Pengaruh product quality dan service quality terhadap tingkat brand awareness nasabah : Studi kasus Permata Bank Syariah = The correlation of product quality and service quality to brand awareness level : case study of Permata Bank Syariah

Program Pascasarjana Universitas Indonesia, 2007

UI - Tesis (Membership)

Abdul Hafiz Mugni, author

Pengaruh emotional branding terhadap loyalitas merek: studi terhadap sepatu futsal Specs = The influence of emotional branding towards brand loyalty: study on Specs futsal shoes

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016

UI - Skripsi (Membership)

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