Putri Wulan, author
Analisis pengaruh brand experience terhadap consumer willingness to pay premium price dengan variabel mediasi brand credibility dan perceived uniqueness: studi kasus merek sepatu olahraga = Analysis impact of brand experience toward consumer willingness to pay premium price with brand credibility dan perceived uniqueness as a mediator variable: study on sports shoes brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi Membership
Khoirun Nisa Bahri, author
Analisis pengaruh store image dan store brand price image terhadap purchase intention pada private label brand di Indonesia : studi kasus Watsons Personal Care Indonesia = Analysis effects of store image and store brand price image on purchase intention private label brand in Indonesia : study case Watsons Personal Care Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Yogi Prabowo, author
Analisis meningkatkan brand loyalty dengan pembentukan brand community commitment pada perusahaan otomotif: studi kasus Toyota Fortuner Club of Indonesia = The analysis of developing brand loyalty through building brand community commitment in the automotive company: case study Toyota Fortuner Club of Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis (Membership)
Karima Dhiya Dharanathi, author
Analisis pengaruh ideal self-congruence dan emotional brand attachment terhadap perilaku konsumen: compulsive buying, brand loyalty, dan external trash-talking: studi pada produk-produk fashion = The impact of ideal self-congruence and emotional brand attachment toward consumer's behavior: compulsive buying, brand loyalty, and external trash-talking: study on fashion products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Achmad Al Muhajjir, author
Pembentukan brand awareness melalui komunikasi pemasaran terpadu pada perusahaan jasa asuransi (studi kasus penggunaan IMC pada perusahaan jasa asuransi) = Creating brand awareness by using the formulation of integrated marketing communications on insurance industry case ( study the use of integrated marketing communications strategy in insurance companies)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
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