Meiske, author
Cara membangun positive word of mouth pada online retailer: peran brand personality, brand love dan brand loyalty = How to build positive word of mouth on online retailer: the role of brand personality, brand love and brand loyalty
2019
 UI - Tesis (Membership)
Amanda Rianti Utomo, author
Pengaruh customer authenticity perception dan komponen brand equity terhadap brand choice intention pada waralaba lokal restoran etnis = The effect of customer authenticity perception and brand equity component to brand choice intention on local franchise of ethnic restaurants
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Amanda Rianti Utomo, author
Pengaruh customer authenticity perception dan komponen brand equity terhadap brand choice intention pada waralaba lokal restoran etnis = The effect of customer authenticity perception and brand equity component to brand choice intention on local franchise of ethnic restaurants
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Ria Adhiaswati, author
Pengaruh dari Brand Image, Satisfaction, Trust terhadap Brand Loyalty Kosmetik Halal Wardah dengan Lovemarks sebagai Variabel Moderasi = The Impact of Brand Image, Satisfaction, Trust, on Brand Loyalty Halal Wardah with Lovemarks as Moderating Variables
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Kania Fastidianti, author
Pengaruh Brand Image Terhadap Repurchase Intention: Studi Pada Zara Pondok Indah Mall 2 = The Effect Of Brand Image Towards Repurchase Intention: Studi On Zara Pondok Indah Mall 2
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi (Membership)
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