Aulia Dyah Rahmayanti, author
Analisis faktor-faktor yang memengaruhi consumer-brand identification serta pengaruhnya terhadap brand loyalty dan brand advocacy (studi kasus: apparel dan footwear) = Understanding the antecedents of consumer-brand identification and its influence on brand loyalty and brand advocacy (case: apparel and footwear)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Fike Kireina, author
Pengaruh respon potential customer atas rebranding BUMN terhadap customer-based brand equity dan brand preference; studi pada transformasi PT. Pos Indonesia Persero dari postal company menjadi network company = The influence of potential customer's response on rebranding toward customer based brand equity and brand preference; a study on PT. Pos Indonesia's corporate transformation of postal company into network company
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Adelia Farhana Soebroto, author
Analisis Faktor Penentu Brand Loyalty Terhadap Brand Kecantikan Milik Selebriti: Peran Mediasi dari Brand Love = Analyzing the Determinants of Brand Loyalty Towards Celebrity-Owned Beauty Brands: The Mediating Role of Brand Love.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Adelia Farhana Soebroto, author
Analisis Faktor Penentu Brand Loyalty Terhadap Brand Kecantikan Milik Selebriti: Peran Mediasi dari Brand Love = Analyzing the Determinants of Brand Loyalty Towards Celebrity-Owned Beauty Brands: The Mediating Role of Brand Love.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Putri Diah Lestari, author
Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Tesis (Membership)
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