Mahoca Neola Andisty, author
Analisis pengaruh Social Media Marketing dan Selected Marketing Constructs Terhadap Tahapan Brand Loyalty: Studi Pada Merek Fast Fashion Lokal untuk Perempuan = Analysis of the Effects of Social Media Marketing and Selected Marketing Constructs on Stages of Brand Loyalty: Study on Local Fast Fashion Brands for Women
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Aisha Rizqy Paramitha, author
Pengaruh Perceived Social Media Marketing Activities Terhadap Consumer-Based Brand Equity: Brand Experience Sebagai Mediasi Dan Religiosity Sebagai Moderasi (Studi Kasus Wardah) = The Effect of Perceived Social Media Marketing Activities on Consumer-Based Brand Equity: Brand Experience as a Mediation Variabel and Religiosity as a Moderating Variabel(Wardah Case Study)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Sharfina Jasmine, author
Analisis pengaruh social media marketing activities, advertising, dan sales promotion terhadap dimensi-dimensi brand equity studi kasus: Wardah = Analysis of the influence of social media marketing activities advertising and sales promotion towards the dimensions of brand equity: case study Wardah
2017
 UI - Skripsi (Membership)
Smith, Nick, author
The social media management handbook : everything you need to know to get social media working in your business
John Wiley & Sons, 2011
 Buku Teks
Nafis Hafiyyan Ahmad, author
Analisis pengaruh influencer attributes terhadap intensi untuk membeli produk perawatan kulit (skincare) dalam social media influencer marketing = The analysis of impacts of influencer attributes towards intention to buy skincare products in social media influencer marketing
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)
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