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Denyza Wahyuadi Mertoprawiro, author

Misleading Brand Placement : Suatu Analisis terhadap Persepsi Sejarah Brand dan Jenis Brand Placement = Misleading Brand Placement : an Analysis on Brand Historical Perception and Types of Brand Placement

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Tesis (Membership)

Adi Zakaria Afiff, author

How brand equity and movieliking can override impact of misleading brand placement toward brand attitudes

Universitas Indonesia, 2014

Artikel Jurnal

Fadingga Trah Herdwangkara, author

Analisis hubungan antara audience characteristics dengan product Category/Brand Recall pada product placement dalam Film. studi kasus: product placement dalam Film Ayat-ayat Cinta.

Universitas Indonesia, 2009

UI - Skripsi (Open)

Alyssa Melita Rahmat, author

Brand Ambassador, Brand Credibility, dan Brand Equity pada Produk Kecantikan = Brand Ambassador, Brand Credibility, and Brand Equity on Beauty Product

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022

UI - Tesis (Membership)

Nita Astuti, author

Pengaruh brand placement acceptance dan brand recall terhadap preference purchase intention consumer perceived value dan loyalty studi kasus: Film 99 Cahaya di Langit Eropa Part 1 = Effect of brand placement acceptance and brand recall on preference purchase intention consumer perceived value and loyalty case study: 99 cahaya di Langit Eropa Part 1 movie

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Tesis Membership

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