Ho, Yin Wong, author
Building a marketing plan : a complete guide
Business Expert Press, 2011
 Buku Teks
Bly, Robert W, author
The Complete ideals giudes: direct marketing=The complete idiot's guide to direct marketing
Prenada, 2006
 Buku Teks
Ryan, William T.
A Guide to marketing / William T. Ryan
Richard D. Irwin, 1981
 Buku Teks
Davis, Judy, author
A Guide to web marketing
Crest, 2001
 Buku Teks
Kotler, Philip, author
Marketing decision making : a model building approach
Holt, Rinehart and Winston , 1971
 Buku Teks
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