young, Antony, author
Brand Media Strategy, 2nd Edition : Integrated Communications Planning in the Digital Era
Palgrave Macmillan, 2014
 Buku Teks
Rio Johan Kusuma, author
Pengaruh aktivitas pemasaran media sosial terhadap consumer based brand equity. Studi kasus: Go-jek = Effect of social media marketing activities through consumer based brand equity. Case study: Go-jek
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Rand, Paul M., author
Highly recommended : harnessing the power of word of mouth and social media to build your brand and your business
McGraw-Hill, 2013
 Buku Teks
Georgeus Geraldo, author
The effects of brand image, price, product features, and social influence towards purchase intention of sneaker shoes in Jabodetabek = Pengaruh citra merek, harga, fitur produk, dan pengaruh sosial terhadap niat beli sepatu sneakers di daerah Jabodetabek
2016
 UI - Skripsi (Membership)
Saskia Yusliana Kusumah, author
Analysis of social media marketing activities effectiveness in airline industry: influence on brand equity, E-WOM and repurchase intention = Analisa efektivitas kegiatan pemasaran media sosial di industri maskapai penerbangan: pengaruh terhadap ekuitas merek, E-WOM dan intensi pembelian kembali
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
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