Amanda Edina, author
Perencanaan strategi komunikasi pemasaran terpadu Panadol® Patch 2012 'Just Patch it!' = Integrated marketing communications strategy planning Panadol® Patch 2012 'Just Patch it!'
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2011
 UI - Skripsi (Open)
Alfin Kamali, author
Perencanaan pemasaran PT LG CNS Indonesia : studi pada produk Arium Securities = Marketing plan PT LG CNS Indonesia : a study on Arium Securities product
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Open)
Kotler, Philip, author
Marketing management
[publisher not identified], [date of publication not identified]
 Buku Teks
Kotler, Philip, author
Marketing management
Prentice-Hall, 2000
 Buku Teks
Wilson, Mike, author
The management of marketing
Gower Publishing, 1985
 Buku Teks
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