Stapleton, John
How to prepare a marketing plan / John Stapleton
Gower Press, 1974
 Buku Teks
Ajeng Novalia, author
Pengaruh orientasi pasar pada kecepatan inovasi dan kinerja produk baru : studi kasus pada produk rumah tangga industri manufaktur PT. Maspion = The effect of market orientation on innovation speed and new product performance : case studies on home appliances PT. Maspion manufacturing industry
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
William Yohanes, author
Rencana pemasaran untuk SportMate = Mmrketing plan for SportMate / William Yohanes
2019
 UI - Tugas Akhir
McDonald, Malcolm HB.
Rencana pemasaran = marketing plans; how to prepare them how to use them / Malcolm HB. McDonald, penerjemah Purwati Pudjiastuti
Pertja Jakarta, 1986
 Buku Teks
Adria Devius Tiono, author
A Marketing planto relaunch energen milkuit back into market
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2009
 UI - Tesis (Open)
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