Preston, Lee E., author
Research program in marketing: studies in a simulated market
IBER (Institute of Business and Economic Research), 1966
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Readings in market research / edited, Keith K. Cox
Appleton-Century-Crofts, 1967
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Ferber, Robert
Statistical techniques in market research / Robert Ferber
McGraw-Hill Book Co., Inc. , 1949
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Livingstone, James M.
A management guide to market research / James M. Livingstone
Macmillan, 1977
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Prout, T.P.
Industrial market research workbook T.P. Prout
Ekpping Gower Press c. 1973,
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