Bursk, Edward Collins, author
Cases in marketing management
Prentice-Hall, 1975
 Buku Teks
Lovelock, Christopher H., author
Marketing challenges : cases and exercises
McGraw-Hill, 1985
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Boyd, Harper W., Jr., author
Marketing research : text and cases
Richard D. Irwin, 1956
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Cravens, David W., author
Strategic marketing management cases
McGraw-Hill Irwin, 2002
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Lal, Rajiv, author
Marketing management : text and cases
McGraw-Hill, 2005
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