Havaldar, Krishna K., author
Industrial Marketing: text and cases
Tata McGraw-Hill, 2005
 Buku Teks
Hansen, Harry L., author
Marketing text, techniques, and cases
Richard D. Irwin, 1968
 Buku Teks
Swayne, Linda E., author
Cases in strategic marketing
Prentice-Hall International, 1989
 Buku Teks
Readings and cases in marketing
edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
Richard D. Irwin, 1984
 Buku Teks
Lamb, Charles W., author
Marketing cases : instructor's manual
Houghton Mifflin, 1987
 Buku Teks
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