See Allo

Levitt, Theodore, author

Marketing for business growth

McGraw-Hill, 1974

Buku Teks

Shaw, Steven J., author

Marketing in business management : text and readings

Macmillan, 1966

Buku Teks

Heidingsfield, Myron S.

Changing pattern in marketing : a study in strategy / Myron S. Heidingsfield

Mass Allyn and Bacon , 1968

Buku Teks

Viardot, Eric, author

Successful marketing strategy for high-techm firms

Artech House, 2004

Buku Teks

Rapp, Stan, author

MaxiMarketing: the new direction in advertising, promotion, and marketing strategy

McGraw-Hill , 1987

Buku Teks

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