Thorelli, H.B., author
International marketing strategy
Penguin Books, 1973
 Buku Teks
Markin, Rom J., author
Marketing : strategy and management
John Wiley & Sons, 1982
 Buku Teks
Modern marketing strategy
edited by Edward C. Bursk and John F. Chapman
New American Library, 1964
 Buku Teks
Ryan, William
Programed Learning Aid for Principle of Marketing
Learning System of Company, 1971
 Buku Teks
Lovelock, Christopher H., author
Services marketing : people, technology, strategy
Prentice-Hall, 2005
 Buku Teks
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