See Allo

Shimp, Terence A., author

Advertising, promotion, and other aspects of integrated marketing communications

South Western Cengage Learning, 2013

Buku Teks

Belch, George E., author

Advertising and promotion: an integrated marketing communications perspective

McGraw-Hill, [, 2004]

Buku Teks

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

McGraw-Hill , 2001

Buku Teks

The handbook of strategic public relations & integrated communications

edited by Clarke L. Caywood

McGraw-Hill, 1997

Buku Referensi

Belch, George E., author

Advertising and promotion : an integrated marketing communications perspective

McGraw-Hill, 2015

Buku Teks

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