prepared by the Committee on Marketing Research Techniques of the American Marketing Society ; Ferdinand C. Wheeler, chairman
McGraw-Hill, 1937
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Nesbitt, Alexander
Dover Publications , 1957
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Angel, Myer
[publisher not identified], [date of publication not identified]
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Perry, Anne Griffin, author
Mosby, 1994
Buku Teks
Perry, Anne Griffin, author
Mosby , 2004
Buku Teks