Nurul Hana, author
Analisis faktor-faktor yang mempengaruhi sikap konsumen terhadap produk tiruan dari produk bermerek mewah dan pengaruhnya terhadap intensi pembelian produk bermerek mewah = analysis of factor that influence attitude towards counterfeit luxury brand and the influence toward intention to purchase counterfeit
Program Pascasarjana Universitas Indonesia, 2011
 UI - Tesis (Open)
Alyssa Melita Rahmat, author
Brand Ambassador, Brand Credibility, dan Brand Equity pada Produk Kecantikan = Brand Ambassador, Brand Credibility, and Brand Equity on Beauty Product
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis (Membership)
Jessica Hanafi, author
Analisis identitas merek dalam perusahaan jasa kuliner : studi kasus : Kopitiam XYZ = Brand identity in culinary business : case study a Kopitiam in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Tesis Membership
Shabrina Vianita, author
Pengaruh country of origin terhadap brand image kosmetik Korea Selatan pada Mahasiswi Program Sarjana FISIP UI (Studi pada pembelian online dan offline merek etude house) = The effect of country of origin on South Korean's cosmetic brand image on College Student in FISIP UI (Study of online and offline purchase brand etude house)
Universitas Indonesia, 2014
 UI - Skripsi (Membership)
Anindita Lintang Sari, author
Hubungan penerimaan brand identity melalui Instagram dengan brand awareness produk layanan telekomunikasi pada provider loop Telkomsel = Relationship between acceptance of brand identity through Instagram with brand awareness of telecomunication provider product on loop Telkomsel
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi (Membership)
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