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Joshua Agusta, author

Mengukur brand relationship melalui brand reputation dan brand tribalism; studi kasus brand Kecap Bango = Measuring brand relationship through brand reputation and brand tribalism; case study Bango Soysauce brand

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014

UI - Skripsi Membership

Marsha Windira, author

Analisis pengaruh customer engagement dalam bentuk self expressive brand terhadap brand love dan brand advocacy (Studi kasus: Facebook Dove Indonesia) = Analysis of influence of customer engagement in the form of self expressive brand towards brand love and brand advocacy (Case study: Facebook Dove Indonesia)

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015

UI - Skripsi (Membership)

Iwan Setyawan, author

Analisis citra merek (brand image) program sarjana ilmu jurnalistik yang mempengaruhi preferensi siswa SLTA dalam memilih perguruan tinggi = Analysis brand image of journalism graduate program that influence preference of high school students in choosing higher education : compare study towards three private universities as organizer of journalism graduate program

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2007

UI - Tesis (Membership)

Agus Dwiyanto, author

Analisis terhadap keputusan pendaftaran merek berdasarkan kriteria persamaan pada pokoknya

Universitas Indonesia, 2006

UI - Tesis (Membership)

Iman Libriyanto, author

Analisis elemen-elemen ekuitas merk produk fashion apparel C59

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2003

UI - Tesis (Membership)

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