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Ahmad Ali Zaenal Abidien, author

Analisis Pengaruh Komitmen Afektif (Tinggi vs Rendah) Dalam Situasi Pembelian Produk Fashion Terhadap Pilihan Saluran Konsumen (Online vs Offline) Yang Dimediasi Oleh Perceived Hedonic Benefit Dari Pembelian Pada Pekerja Produktif Di Jabodetabek = The Impact's Analysis of Affective Commitment (High vs Low) in Fashion Product Purchase Situation to Consumer's Channel Choice (Online vs Offline) That Mediated By Perceived Hedonic Benefit from the Purchase on Productive Workers in Jabodetabek

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022

UI - Skripsi (Membership)

Romi Aldinori, author

Pengaruh variasi elemen electronic word-of-mouth positif terhadap persepsi kualitas layanan pada pengguna bus TransJakarta = The effect of positive electronic word-of-mouth element variation toward perceived service quality on TransJakarta's users

Fakultas Psikologi Universitas Indonesia, 2015

UI - Skripsi (Membership)

Adeline, author

Pengaruh Perceived Safety & Brand Trust, Fair Price, Perceived Risk, Government Trust, dan Solidarity with Restaurant Sector terhadap Intention to Visit Restoran All You Can Eat (Studi pada Perilaku Konsumen selama Pandemi COVID-19 di DKI Jakarta) = The Effect of Perceived Safety & Brand Trust, Fair Price, Perceived Risk, Government Trust, and Solidarity with Restaurant Sector toward Intention to Visit All You Can Eat Restaurant (Study on Consumer's Behavior during COVID-19 Pandemic in DKI Jakarta)

Fakultas Ilmu Administrasi Universitas Indonesia, 2022

UI - Skripsi (Membership)

Siahaan, Meta Riani, author

Anteseden Dari Kesetiaan Konsumen Pengguna Aplikasi Jamsostek Mobile (Jmo) Terhadap Perceived Brand Image, Customer Satisfaction Dan Trust: Aplikasi Teori SOR = Antecedents of Consumer Loyalty of Jamsostek Mobile Application Users (JMO) to Perceived Brand Image, Customer Satisfaction and Trust: Application of SOR Theory

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023

UI - Tesis (Membership)

Hawkins, Del I., author

Consumer behavior : building marketing Strategy

McGraw-Hill, Irwin, 2007

Buku Teks

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