Indah Sulistyorini Muslim, author
Pengaruh dimensi Celebrity Endorser terhadap citra merek (Studi pada iklan Mie Sedaap versi Edwin Lau pada mahasiswa Ilmu Rumpun Kesehatan Universitas Indonesia) = The Effect of celebrity endorser dimensions on brand image (studies in the advertising of Mie Sedaap Edwin Lau version on University of Indonesia's Health Science Students)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi (Open)
Galsworth, G.D.
Smart, simple design : using variety effectiveness to reduce total cost and maximize customer selection/G.D.Galsworth
Oliver Wight, 1994
 Buku Teks
Siti Utami Ayu Mahdhiani, author
Efek penggunaan hashtag dalam iklan terhadap brand knowledge, brand trust, dan purchase intention = The effect of using hashtag on advertisement toward brand knowledge, brand trust, and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Mathieson, Rick, author
Branding unbound: the future of advertising, sales, and the brand experience in the wireless age
Amacom, 2005
 Buku Teks
Hindriya Widhi Hastomo, author
Pengembangan model prioritas pengelolaan variabel-variabel keandalan kendaraan dan kualitas pelayanan purna jual dengan memperhatikan pengetahuan dan disiplin operasional pengguna sepeda motor
Fakultas Teknik Universitas Indonesia, 2011
 UI - Skripsi (Open)
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