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Asysyifa Azzahra, author

Perbandingan penerapan brand functional value dan brand experiential value terhadap evaluasi konsumen pada local-foreign branding: sebuah studi eksperimen = A comparison between the application of brand functional value and brand experiential value toward consumer evaluation on local foreign branding: an experimental study

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017

UI - Tesis Membership

Ferdyta Azhar, author

Analisis pengaruh Brand Personality terhadap Trust, Attachment, dan Commitment to the Brand : studi kasus Teh Botol Sosro = The impact of Brand Personality on Trust, Attachment, and Commitment to the Brand : case study Teh Botol Sosro

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013

UI - Skripsi (Membership)

Afriani Ajeng Sukarno, author

Analisis pengaruh atribut produk terhadap sikap konsumen remaja akhir kelas menengah atas pada produk fashion sepatu (studi sepatu merek wakai) = The analysis of influence of product attribute toward customer attitude of late teens of upper middle class in Jakarta about shoes (the study of wakai shoes)

Universitas Indonesia, 2014

UI - Skripsi (Membership)

Kania Fastidianti, author

Pengaruh Brand Image Terhadap Repurchase Intention: Studi Pada Zara Pondok Indah Mall 2 = The Effect Of Brand Image Towards Repurchase Intention: Studi On Zara Pondok Indah Mall 2

Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013

UI - Skripsi (Membership)

Meta Andriani, author

Pengaruh Store Image dan Service Quality terhadap Private Label Brand Image dan Purchase Intention : studi kasus 7-Eleven = The effect of Store Image and Service Quality on Private Label Brand Image and Purchase Intention : 7-Eleven case study / Meta Andriani

Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012

UI - Tesis (Membership)

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