McCarthy, E. Jerome, author
Basic marketing: a managerial approach / E Jerome McCarthy, William D Perreault
Richard D. Irwin, 1998
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McCarthy, E. Jerome, author
Basic marketing/ E. Jerome McCharty : William D Perreault Jr
Richard D. Irwin, 1998
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Hoffamn, K. Douglas
Essentials of Services marketing : Concepts, Strategies, and Cases / K. Douglas Hoffman, John E.G. Bateson
Horcourt Colledge Publisher, 2002
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Managerial marketing: perspectives and viewpointsa, a source book Eugene J. Kelley and William Lazer
Richard D. Irwin, Inc. , 1958
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Fundamentals of marketing : additional dimensions, selections from the literature / edited, Jack L. Taylor, James F. Robb
McGraw-Hill, 1971
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